In his Harvard Business Review blog post, "How to Handle Silence, the Worst Kind of Feedback", Peter Bregman tackles the common, yet difficult to deal with, problem of communications that go silent.
He suggests that after two unanswered communications, you "reach out one more time" with the message, "I don't mean to hound you — but I figured I'd reach out one more time. Please let me know if you are able to discuss this further. If I don't hear from you, I'll assume you're not interested."
While the solution he proposes is reasonable, there's a special case that requires further consideration - email. That's because we often can't be reasonably sure that the intended recipient is receiving our emails, even if they have in the past.
Here are a few of the possibilities:
- Even some of the most organized people have allowed their inbox to grow out of control. They may regularly miss messages they consider important.
- Procrastination - your emails have been placed in an "answer later" folder.
- Your address book contains an outdated or infrequently checked address.
- After a recent update, your SPAM filter no longer considers responses from your recipient "worthy" and discards them.
The Solution
Never let a conversation end on an unanswered email. If you're about to "reach out one more time" and the previous attempts at communication were via email, call the person. Let them know that you're calling because you're not sure if they've received your emails.
I've appreciated this additional courtesy on those rare occasions where I've unintentionally failed to respond.
